Overview

Designed to be inserted within LottoRace Real Money Facebook games main framework, the Instant Jackpot component is an interactive time-delayed popup that pops up during gameplay updating the user in real-time with relevant info about prizes, winners, Jackpot prizes, amount of deposit info and the eligibility to play other games online.

1M

1 Million Players

1B

1 Billion active bets placed online

My design reached an estimated audience of 1 Million LottoRace Players on Facebook and with 1 Billion active bets placed online.

My Role

Creative Director

Team: Nerve Gaming Agile Team

Software: Figma, Photoshop, Adobe Animate, Illustrator

About the Project

Designed for insertion into LottoRace Real Money Facebook games , the Instant Jackpot component is an interactive time-delayed popup that pops up during gameplay updating the user with relevant info about prizes, winners, Jackpot prizes, amount of deposit info and the eligibility to play other games

The company requirements was to deliver an instant jackpot to the users in real-time. The popup shouldn't be annoying or boring but in fact create excitement and increase user engagement to interact more with the app. The popup should be able to check active games in real-time, show the Jackpot accumulated and provide a means to the player to be eligible to win the next jackpot. A time delay should be incrusted so that the popup disappears after some time.

The Problem

The initial idea was to have a container pops up on screen during gameplay without being intrusive and providing a wealth of information to the user. It had a prre-defined small size into which several dynamic components would update the user with relevant info about Jackpot Prizes, Winners and personal messages directed at the player himself. The challenge was to fit all these components into one small space and make it adaptive to different screen sizes and instances of the game which was played on different platforms. While providing a wealth of information it also had to be very attractive and engaging. Time allocated to the project was limited.

The full interactive popup

Popup build dissection

Research

I focused my research on a vegas signs style with animated lights around the edges and a very bright red color for the background to make it pop out from the screen surrounding clutter. I also injected some bright colors on the different components that populates the popup and selected some fancy but gorgeous looking fonts that shows excitement and added some subtle line art effects in the background. The target was to design a nice and engaging popup not an annoying one that the user would dismiss quickly. Also ran a couple of visual audits on existing pop ups.

Visual interactive Components designed separately in Figma and then re-assembled into one.

The Design

Worked with developers to convey my visions and design. Helped and assisted them in building from scratch different layers of code, animation and design. Ran several test with actual players and gathered data which influenced the final layout of the design under a very tough timeline.

Multiple variants of the popup with time delay

Final Result

A sleek, intuitive and great looking popup that is non intrusive to the user and displaying in real time all the information needed to make quick relevant decisions and engaging the user to proceed to the next step as well as giving him the opportunity to jump right in the middle of any game by learning the key features with the “How to play” link embedded within the popup. The pop up was a hit with million of users on Facebook. The feedback was very positive and boosted the company revenues with more players signing up for multiple games.