Augusta Financial Website Design & Development
Overview For over a decade, Augusta Financial has been recognized as the “Best Mortgage Lender” by The Signal News, earning a strong reputation as a trusted mortgage broker and banker in Southern California. While they’ve built an outstanding reputation in the lending community, their previous website did not effectively communicate their credibility or provide users with an optimal experience. Our redesign focused on enhancing the site’s usability and ensuring it conveyed Augusta Financial's industry leadership and trustworthiness.
Discovery Through a thorough discovery phase, we identified key areas where the existing website fell short, particularly in terms of usability and readability. The goal was to create a user-friendly, visually appealing site that not only represented Augusta Financial’s reputation but also made it easy for visitors to learn about home loans and apply for financing. Our team set out to design a site that combined functionality with aesthetics, ensuring an intuitive user journey.
UX Strategy The UX strategy revolved around simplifying the user experience. We revamped the site layout to make it more intuitive, ensuring that users could easily navigate through loan options and information. We also focused on improving legibility, with particular attention to font size and text formatting, so visitors could easily read content and understand their options without straining their eyes. Small, thoughtful details such as optimal character lengths per line significantly improved the overall user experience.
Build The redesign involved not just aesthetic changes but also a deeper commitment to web standards. Our team ensured the site followed best practices for readability, accessibility, and performance. We streamlined the application process to make applying for a home loan on the site easy and hassle-free. The clean, modern design emphasized Augusta Financial’s expertise while guiding users effortlessly toward finding the right mortgage solution.
After
Test & Launch After completing the design and development phases, we rigorously tested the site to ensure it was functioning smoothly across all devices and browsers. The testing phase focused on usability, ensuring that users could navigate and apply for loans without any issues. Once we confirmed everything was working flawlessly, the site was launched, providing Augusta Financial with a powerful online presence.
Closing Thoughts With a fresh, user-centered design, the new website not only improves Augusta Financial’s online image but also provides an intuitive, enjoyable experience for users. By addressing small details and focusing on usability, we created a site that makes it easy for potential clients to understand loan options and apply for the financing they need, all while reinforcing Augusta Financial’s credibility as a trusted mortgage lender.