Brand Assets for Goods In General Store

David, founder of Goods In, approached me to refresh the branding for his business, an e-commerce and retail store specialising in Household Goods & Vintage Supply.

The goal? To refresh the visual identity for Goods In and create a bold, memorable visual system that was in keeping with the brand values and story to grow with the business.

Goods In’s new visual system represents the industrial, historic aspect of each piece, with rough edges and perfect imperfections that are designed to mimic the story that each item has. I designed a suite of brand assets and promotional collateral ensuring consistency across marketing channels with the new identity.

Thanks for viewing my work.

Interested in working together? Drop me a line at [email protected]!