Goods In General Store Rebrand - Primary Logomark

David, founder of Goods In, approached me to refresh the branding for his business, an e-commerce and retail store specialising in Household Goods & Vintage Supply.

The goal? To refresh the visual identity for Goods In and create a bold, memorable visual system that was in keeping with the brand values and story to grow with the business.

Goods In’s new brandmark represents the industrial, historic aspect of each piece in the form of a vintage cantilever toolbox, and also the new purpose of each item - as beautiful, functional home decor. With rough edges and perfect imperfections that are designed to mimic the story that each item has.

Thanks for viewing my work.

Interested in working together? Drop me a line at [email protected]!