Gnarly By Nature Drinky Dinky Tee

The brief:

To accompany the brand new can designs for the pilot launch of Drinky Dinky in Australia, I was tasked with designing 3 distinct tee graphics that would be sold and given away as part of the launch campaign.

I always enjoy an opportunity to design tee graphics, taking me back to my Rip Curl days, so I jumped on the project with vigour and excitement.

This showcase is the 3rd of those 3 tees.

The process:

This 3rd tee took a few interesting routes before we landed on the final design. Initially we took a similar route as the others, but quickly found we needed something different to stand out from them.

What started off as larger more illustrative concepts became more of a specific typographic-only piece with a far grungier aesthetic and personality.

The final design:

In the end we loved the new direction this tee was heading in, so we made sure to give it the extra personality and grit it deserved.

We achieved this through a clean outline around all the letterforms so it stood out well against a dark background, with or without texture; we added a gradient colour blend into each of the words in isolation to ensure better legibility; and we gave that colour blend a halftone feature so it stood out as a textured element on it’s own, adding further flavour to the design.

We also kept this graphic as a front-only print to be different from the others as well, which included a larger back print and a subtler front print on each.