Joyful and Inspirational

In e-commerce, a Product Detail Page (PDP) serves as a key touchpoint where users access essential information about a product before making a purchase decision. The strategic placement and prioritization of elements such as product images, names, descriptions, prices, and a Call-to-Action button are critical in capturing users’ attention upon landing on the page. The PDP design is not only tailored to inform but also to persuade users to make a purchase or explore additional products.

As a UX/UI Designer, I conducted a thorough competitive analysis and leveraged insights from prior user research to initiate a comprehensive redesign. My goal was to enhance existing features while reimagining the shopping experience to better align with the desires and behaviors of myToys users.