Back On Mondays | Brand Design + Website
For Back on Mondays, an innovative digital showroom connecting emerging fashion brands to the global market, I developed a comprehensive visual identity that reflects creativity, exclusivity, and professionalism. The project focused on positioning the brand as a memorable player in the international market.
• Logo and Graphic System: Designed a minimalist symbol based on the initials “B.O.M.,” featuring abstract forms and curves that convey modernity and sophistication. The design ensures flexibility and consistency across various applications.
• Color Palette: A combination of black, white, and light beige tones was chosen to communicate elegance and contemporaneity while reinforcing the brand’s identity.
• Typography: Selected a modern, organic sans-serif font that balances simplicity with visual impact.
• Supporting Materials: Developed a detailed commercial presentation, social media graphics, and a responsive one-page website designed for intuitive and functional navigation across web and mobile devices.
This project positions Back on Mondays as a standout in the digital fashion segment, emphasizing innovation and its ability to empower emerging brands on a global stage.
