Brasil Paralelo App Redesign
Summary
Redesign process of the Brasil Paralelo streaming app to improve user experience amidst the platform's rapid growth. Issues such as limited account creation features, missing profile options, and usability concerns were addressed through user feedback analysis and competitive app studies. Key enhancements included a new onboarding flow, profile management, and improved navigation. Prototypes were tested iteratively before implementation. The project demonstrates a data-driven approach to aligning design improvements with user needs and business goals.
