Backyard Built Co. Branding, Web & Merch Design

“Backyard Built is a community for those who believe anything with a motor is to be built. A community of people who respect the automotive craft. We are true enthusiasts of the old school hands on hobby. Welcome to the Backyard.”

The Backyard Built logo features 413’s very own typeface, Gothic Mansion. the brand has a vintage aesthetic, but is contrasted in places with modern design elements like a wide sans-serif font and a saturated color palette. Although lightening bolts aren’t an inherently modern object, there is something about the lightening bolt icon that seems to bring a touch of modernity, and ultimately cause an interesting tension within the logo.

Once we finished up the branding and the Merch designs, the last piece required to get this brand officially launched was building the e-commerce website. The site, featuring 3 main pages, was built in Squarespace allowing the client to maintain the site going forward.