JanSport Pick Your Vibe Campaigns

This shoot is a refresh to JanSport's color stories for the Back To School season. I wanted to push the boundaries of what the brand had done in the past and touch on a more fashion-centric vibe along with showcasing the sub-genres of personas in our demographics. Bringing the models into studio and keeping studio elements in frame provides a sense of realness and personality. The attitude from the talent, the strong pop color, and the motion in poses creates an energy that is fresh for JanSport.

Photography: Jess Kugler (New West Photography)