Medini Life Sciences logo design
Designing this Successful Logo
As they approached trademark application for their natural supplement brand, this client wanted a modern, professional take on old branding. My aim was to fix the function and elevate the form so their audiences could remember the brand in a meaningful way. Here's how I made the client extremely happy with design choices.
• I freed the design from a previous circle element to open up opportunity, improve legibility, and move the focus on the name and mark itself
• I proposed a modern serif font to add credibility, comfort, and intelligence. This is a supplement brand that needs to quickly express trust.
• I re-illustrated and reimagined the mark design so the hands became more detailed, complementing the font selection. In addition, I modified the form of the hands, so they feel like a natural extension of the plant. I also explored the plant style, number of leaves, and orientation. Overall, I wanted more unity, balance, and movement.
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