Hi everyone!

I recently came across Jaguar’s redesign and felt inspired to explore an alternative direction.

I’ve reimagined the iconic jaguar with a modernized and reduced look.

My goal was to create a concept that feels future-proof while retaining the timeless luxury appearance Jaguar is known for. I paired this with a refined, more technical, and serious wordmark, drawing inspiration from the previous version to ensure continuity and sophistication.

Enjoy your Friday ✌️