Brand Identity | Next-Gen Site Builder,
Rules or Guidelines
After 1000+ drafts, a site builder landed on a new brand story that diverts from the self-promotion of Silicon Valley products, and instead returning the spotlight to creators.
But now they face another challenge - should the rollout be strict rules or flexible guidelines?
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Experience how Japanese aesthetics shape a site builder that’s faster and more intuitive for 500,000+ designers.
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Art Direction: Alvaro Arregui from Nuevo Tokyo™ | Joe Ishii from Studio Design
Production: Tomasz Mazurczak
Operations: Jack Park
Marketing: Kelvin Ha
