Keiko Furoshiki – Reusable Gift Wrapping Brand Identity
Keiko Furoshiki is a line of multipurpose fabric wraps inspired by Japanese tradition and adapted for modern use. Created by Japanese-American artist Keiko Kira, these wraps combine beauty, durability, and reusability, reflecting a deep respect for both heritage and sustainability.
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Case Study:
I loved working on Keiko Furoshiki’s branding. Together, we built a bold and personal identity from scratch, creating something vibrant and full of life that truly reflects the spirit of the brand.
The packaging design was inspired by the beauty of a flower blooming, with each layer revealing more of the product’s charm. It was designed to feel like unwrapping a little piece of nature, full of surprise and wonder.
Every detail was crafted to mimic this natural unfolding. The outer layer acted like protective petals, and as you opened it, the experience felt soft and delicate, like a flower slowly blooming. The colors and textures were chosen to feel smooth and natural, creating a sensory experience that matched the product’s beauty and connection to nature.
On the website, the design is clean and easy to navigate, with vibrant colors that match the bold patterns of the wraps. The product photos are eye-catching, and the simple text makes everything feel clear and inviting.
On Instagram, the same colorful, playful vibe continues. The posts feel fun and relatable, showing off the wraps in creative ways. Everything—from the highlight icons to the captions—feels friendly and consistent, making the brand easy to recognize and connect with.
