Brand Identity | Next-Gen Site Builder,

Tomasz Mazurczak
Tomasz Mazurczak for Studio Design
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    Memorable, Not Annoying



    As a site builder updates their brand, they face a dilemma - how can the brand be recognizable without being overwhelming?

    They decided to challenge the idea of a logo, and turn it into a visual language. Continue reading and see how’s that possible.

    T-shirt merch featuring Studio.Design's new brand logo and monochromatic color scheme.
    Tote bag merch featuring Studio.Design's logo and monochromatic color scheme.
    Application of Studio.Design's 45-degree visual language in real-world designs.
    Publication showcasing sites made on Studio.Design.
    Creators and community partners receive unique color treatments to spotlight them.
    Example of Studio.Design’s network of creators and community partners.
    Unique color treatment in print materials to spotlight creators and community partners.
    Unique color treatment in event signages to spotlight creators and community partners.

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    Experience how Japanese aesthetics shape a site builder that’s faster and more intuitive for 500,000+ designers.

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    Art Direction: Alvaro Arregui from Nuevo Tokyo™ | Joe Ishii from Studio Design

    Production: Tomasz Mazurczak

    Operations: Jack Park

    Marketing: Kelvin Ha

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