True Point Guard
New visual identity developed for True Point Guard, a basketball training organization from California. It's founded by Camille LeNoir, a professional basketball player who played in NCAA and Europe, a WNBA draft pick for Washington Mystics, assistant coach and NIKE trainer and partner. In basketball, a point guard technically carries a number 1 and is a leader of his/her team's offense, so we decided to put the focus on number 1, enclosing it within the hawk's body.
✉️ > For project inquiries, feel free to reach out directly: [email protected]
Cheers!
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