Wim Hof Method

The Problem

When users try to start their challenge for the first time, they face with a lot of screens that involve overwhelming texts and unclear settings. These are confusing and frustrating which result in abandonment of the app.

The Solution

From the onboarding to the final stage, the shower challenge was simplified by offering easy-to-navigate steps to help and motivate users through the flow. Thus, their engagement with the app is projected to increase, as well as the conversion rates from the free plan to premium membership.