MEDIRECT

AT A GLANCE

Our client needed a comprehensive marketing platform to optimise its advertising efforts and maximise ROI. Computools helped to develop a platform that combined disparate services into a single unified system, reduced complexity through an optimised technology stack, and improved usability and accessibility for publishers, advertisers, agencies, and brands.

THE CLIENT

The client is a marketing platform based in Canada that has existed since 2014. The company aims to provide publishers, ad networks, and SSPs (ad sales platforms) with solutions to increase demand and profitability. They focus on creating access to high-performing ads, automating processes, and providing transparency for advertisers.

PROJECT TIMELINE

BUSINESS CHALLENGE

The client’s project had challenges, such as fragmentation of the final product into multiple services, failed architectural decisions requiring different programming languages for different project parts, and ongoing maintenance. At the same time, the client was undertaking a global ad tech project and was looking to improve programmatic advertising, particularly removing hidden costs and fraud issues, which ultimately reduced the advertisers’ return on ad budget (ROAS).

SOLUTION SUMMARY

We offered a comprehensive solution, starting with the modernisation of the marketing platform that met the client’s original requirements. We successfully implemented functionality to ensure easy integration and usability for publishers, advertisers, agencies, and brands. We also addressed the following key challenges:We consolidated a fragmented product into a single, complete marketing tool.Our team analysed and optimised the architecture to improve performance and reduce complexity. Measures taken included implementing several technologies and frameworks, such as Node.js and Scala, and using different programming languages to optimise the performance of each part of the project.We provided a technology stack optimised for the project requirements, including PHP, the Yii framework, the Phalcon framework, Node.js, Scala, AngularJS, jQuery, JavaScript, CSS, HTML, MySQL, MariaDB, and MongoDB.

WIREFRAMES

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