How I Designed This Logo

01. Creative Brief

I collected all the relevant information from the client using the ReallyBrief website to ensure a clear understanding of their requirements and vision.

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02. Mood Board

I gathered inspiration and references from Dribbble, Pinterest & Etc., saving them in Milanote to create a visual direction for the project.

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03. Conceptual Sketches

Using pencil and paper, I sketched multiple logo concepts inspired by the mood board, allowing creative ideas to take shape.

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04. Digitizing the Sketch

The selected sketches were digitized using design software (Ai/Affinity). I also explored additional concepts by leveraging Gemini AI, uploading the creative brief, and requesting design suggestions.

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05. Refining the Concept

I refined the draft designs to ensure alignment with the client's vision and polished the details for precision.

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06. Client Presentation

Each concept was presented to the client individually to explain the thought process and gather feedback.

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07. Concept to Execution

The client selected two concepts, and I finalized them with appropriate typography, colors, and mockups to visualize the application of the logo.

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08. Deliverables

I delivered the final logo files in various formats, including: - Typefaces used - Pattern files - Stationery designs - Social media kits - Comprehensive brand guidelines

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