Billboard – Re:act program

This was a real client project through Chisholm Frankston. The client was Re:act, and the campaign aimed to raise awareness among young drivers that speed limits are set as a maximum for the safety of all road users, not as a target or default speed.

We conducted a survey with over 20 people aged 17–25, analyzed the results, and began by creating a tagline. The tagline needed to be under seven words, and the design had to serve as a gentle reminder rather than a harsh warning, which was reflected in the visual style.

Since drivers would only have about two seconds to view the billboard, the design needed to be simple and easy to understand. I used warning yellow, danger red, and black text to stand out against the yellow background.

After two rounds of presentations with four panels for the client, my design made it to the final round but unfortunately was not chosen for the billboard in the city. However, it was a valuable opportunity and a great learning experience.