'Excursions for school students in Vilnius' - a Facebook ad

Project. MiliExplo (www.miliexplo.lt/en/) is a guide in Vilnius who specializes in tours and excursions for visitors. 

The project goal was to attract more schools to choose MiliExplo as their excursion guide while being in Vilnius city. It was decided to create a video ad. 

The main task - to show Vilnius Old Town and to introduce the main activities that students will attend to the viewers.

​​​​​​​Animation. For animation of characters movements frame by frame style was selected. This main purpose was to create a more natural and warm look of the students at the scenes.

Background. Because it is a tourism industry, it is important to show places and activities costumers would be attracted to. This is why the objects were colorful and the characters were neutral in this commercial. It made a visual contrast which led the viewers to concentrate its attention to Vilnius Old Town places the students were around.

Technique. The material for the background is paper. In other words it is called the papercut technique where objects and/or characters are joined in collage. The lighting creates extra shadows and depths.

Media. After sketching the images of the background were created in Illustrator, characters and frame by frame animation - in Photoshop. The whole ad was edited and created in After Effects.

Audio. For the music of the video it was decided to add a loop of SergeQuadrado - Catch up whistle loop. The sound matched the scenes in the video and brought more joy and cheerfulness in it.

Symbolism. Another purpose of the video was to show uniqueness of services that MiliExplo can provides for its costumers. In the video was being shown the 'Earth art'. 

Conclusion. It was a fun project to work with because it had so many different elements where I had to find a top piece that would work in the video to the viewers.