Bricklink, LEGO marketplace logo redesign: B + L + bricks
Since I am a huge LEGO® fan and a rather constant user of Bricklink® - the world's largest online marketplace to buy and sell LEGO® parts, minifigures and sets - I had this idea of trying a graphic exercise, to redesign / rebrand the LEGO® ecommerce platform. Founded in 2000 and acquired by The LEGO Group in 2009, Bricklink® is a community-driven platform where collectors and builders can find both new or used parts. Its website also offers resources for Lego fans, including an extensive catalog of products and parts and community forums.
My approach was to create an isometric BL monogram made from LEGO® bricks.
PS. This project was purely for creative practice and does not represent an official rebrand or any affiliation with The LEGO Group.
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