Branding for Vaughn Physics

Minimum viable brand sprint that I ran for Vaughn Physics, which is a rare full-service provider in diagnostic imaging and nuclear medicine.

Brand Story: Our design philosophy at Vaughn Physics is driven by the principles of innovation and precision. Our logo, featuring intersecting geometric shapes, cleverly includes a hidden "VP". This detail underscores our commitment to precision and the intricate workings of medical devices. The starburst pattern embodies our attention to detail and interconnected services, ensuring every task is handled with care. With a sleek, modern aesthetic, our brand communicates professionalism and approachability, reflecting our dedication to providing reliable medical equipment maintenance and support.