Customized CTA for Easy eBook Access
Introducing a seamless way for users to find their Banking Chatbot Use Cases eBook—no more missed downloads! This design integrates a smart CTA button, guiding users to locate their download email, even if it’s in the junk folder. With tailored links for Gmail, Yahoo, and Hotmail, the experience is intuitive and accessible, making sure every user finds their eBook with ease.
Problem: Email Deliverability Challenges
When attempting to send emails containing PDF links, we noticed that our emails were consistently landing in the recipients' junk folders. This issue has resulted in users not receiving the email, as many users primarily check their inbox and may not notice emails in their junk folder.
This situation has the potential to negatively impact our reputation, as users who filled out the form to receive the eBook may perceive our emails as spam. This is detrimental to our company's reputation and trustworthiness.
Email Confirmation Rates
Between 27% to 61% of our new users never confirm their email after signup. Two primary reasons contribute to this:
Spam folders: Emails are often diverted to spam folders, preventing users from seeing and confirming their email.
Distractions: Users may get distracted by other emails in their inbox, leading to oversight and neglect of our confirmation emails.
To address this challenge, we developed a technique that significantly lowered our email open rate for confirmation emails.
Solution
To overcome the challenges associated with emails landing in the junk folder, I initiated brainstorming sessions and conducted research. Subsequently, I identified a solution to address the issue. Let's explore how I resolved this problem.
Propose Solution no 1:
Add a test that explicitly instructs users to check their junk folder if they don't find the eBook download link in their inbox. However, the challenge with this approach is that approximately 60-70% of users overlook or miss this message, leading to a negative impression on our reputation.
Propose Solution no 2:
As a second solution, I propose adding a customizable Call-to-Action (CTA) button. This button will assist in ensuring that the email, containing the eBook download link, is received whether it goes to the inbox, junk folder, or any promotional folder. Users can conveniently locate the desired email by clicking on the customizable CTA button.
Lets dive into the second solution and know how I solve the problem
Adding filter on URL
Step 1: Open user email inbox
https://mail.google.com/mail/u/[email protected]
Step 2: search the email of REVE Chat in inbox section
#search/from%3A(info%40revechat)
Step 3: allow user to find email if the email on junk folder
This is our hero of the URL that save us to found the email on Junk folder
in%3Aanywhere+newer_than%3A1h
The section consists of two major segments. The first one is "in%3Aanywhere," which aids in locating all available emails sent to a particular email address, regardless of whether they are in the inbox, junk, or any promotional folder. The second segment is "newer_than%3A1h," designed to identify emails sent within the last three hours from the current time.
So, the full CTA will link to be like
This is for Gmail users.
For yahoo or Hotmail users, the link will be
https://mail.yahoo.com/d/search/keyword=from%253Ateam%40growth.design
https://mail.hotmail.com/d/search/keyword=from%253Ateam%40growth.design
Drawback
If a user uses a company email or business email, where filtering options may not be applicable, we have simply added explanatory text to address this situation.
eBook is sent to [[email protected]](<mailto:[email protected]>)
Please check your email including junk/spam folder.