Calentón: Brand Identity + Label Design

#designerbriefs Brief No. 82: Calentón is a Mexican hot sauce brand that turns up the heat with an intense, bold twist. Name after a slang term for intense heat and excitement, Calentón is made for those looking to add a fiery kick to everyday dishes. #dbcalenton

I focused on a typographic logo that would fill the whole space of the label. Roughening the edge of the type to mimic radiating heat, the imperfect type is carried over into the graphic elements.