Click Camera Shop
Case Study: Click Camera Shop – Elevating the Online Camera Shopping Experience
Project Overview
Project Name: Click Camera Shop
Role: UX/UI Designer
Tools Used: Photoshop
Timeline: 4 weeks
Objective: Design an engaging, streamlined shopping experience that helps users discover, compare, and purchase cameras and accessories with ease.
1. Problem Statement
Challenge: Shopping for cameras online can be overwhelming due to the technical specifications and options available. Users often struggle to find the right products, compare features, and feel confident about their purchase.
Goal: Create an intuitive, visually appealing e-commerce platform that educates users on camera features, simplifies comparisons, and offers a smooth path to purchase.
Target Metrics for Success:
Increase in conversion rate
Higher engagement on product comparison pages
2. Research & Insights
User Research
Methods: Surveys and interviews with 20 camera enthusiasts and beginner photographers.
Key Findings:
60% of users felt unsure about choosing the right camera due to overwhelming specifications.
80% preferred an option to compare multiple cameras side-by-side.
75% wanted quick access to beginner-friendly guides and recommendations.
Competitive Analysis
Analyzed top camera retail sites to identify gaps in product discovery, filtering, and educational content.
3. Solution Overview
Feature Highlights
Product Comparison Tool: Allows users to compare up to 4 cameras side-by-side with specs and ratings.
Guided Recommendations: Helps beginners select the right camera based on use case, budget, and skill level.
Quick Specs & Reviews: Provides a concise overview of key features and user reviews to aid in faster decision-making.
6. Metrics & Outcomes
Key Performance Metrics:
Conversion Rate: Increased by 15% due to enhanced clarity and comparison features.
Product Comparison Page Engagement: 50% increase, as users found the comparison tool easy to use and valuable.
User Satisfaction Score: Averaged 4.7/5, with positive feedback on guided recommendations and comparison ease.
Overall Results:
20% Decrease in Drop-off Rate: Users spent more time exploring, resulting in a lower exit rate.
30% Increase in Return Visits: Users expressed trust in the educational guides and were likely to revisit.
4. Design Process
Wireframing & Prototyping Created low-fidelity wireframes to map out the user journey from homepage to checkout. Iterated with feedback from stakeholders to ensure the journey was intuitive and efficient.
UI Design
Color Palette: Minimalistic black, white, and blue for a professional and tech-friendly look.
Typography: Clean sans-serif fonts to enhance readability of specs and details.
Visual Hierarchy: Emphasis on product images and specifications to help users quickly identify key features.
Visual Style: Large images with a focus on product details, and modern, sleek icons for feature representation
