Project Overview

This personal project is a minimalist social media ad designed for The Ordinary. It showcases my ability to create clean, brand-aligned visuals that follow the brand’s guidelines and aesthetic. The ad highlights product benefits and a discount offer, using strategic white space, clear typography, and simple icons to effectively communicate with the brand's audience.

This is the initial layout for The Ordinary ad design. The brand’s original product is positioned at the center of the image with a slight tilt to catch attention instantly. This layout highlights the product as the focal point, using simple, strategic design to align with the brand’s minimalist style.

I incorporated a subtle, realistic shadow beneath the product in this 2D layout to create a sense of depth and a "floating" effect. This detail enhances the visual appeal and draws attention to the product, while keeping the design clean and aligned with The Ordinary's minimalist aesthetic.

I used bold, clean, minimal sans-serif fonts to create a striking headline positioned in the top left. This placement preserves ample white space, enhancing the clean, open look that aligns with The Ordinary's brand aesthetic. The bold typography and strategic positioning catch the viewer's attention quickly, ensuring the message is both impactful and easy to read.

I added supporting text, shapes, a clear call-to-action, and contact details to guide the viewer’s eye smoothly throughout the design. These elements are positioned to lead attention from the product image outward, creating a balanced flow that highlights key information and encourages engagement. Each detail aligns with The Ordinary's minimalist style, ensuring the overall look remains clean and focused.

Final Output:

At this stage, I arranged the icons and text, carefully matching their size and positioning to fit seamlessly with the overall design style. This ensures that each element complements the clean, minimalist aesthetic of The Ordinary, maintaining a balanced, cohesive look while effectively conveying the message.

I presented my designs in custom mockups to understand how they would look in a real-world scenario.