Women's Clothing E-commerce «GEPUR»

Home page - desktop prototype (some parts)

💡 Responsibilities:

• Communication with the client, requirements gathering

• Conducted user research on the old site among different women, from the target audience

• Thorough examination and analysis of the major competitors’ websites

• Identification of strengths, weaknesses, opportunities, and threats posed by competitors

• Evaluated current website structure, UI, and UX

• Identified areas for improvement in design and functionality

• Implemented user-centric design principles

• Optimized the user journey for seamless navigation

• Ensured full responsiveness across devices

• Optimized design for mobile platforms

• Evaluated and optimized product descriptions and images

• Gave some advice regarding the optimization of elements for fast-loading

• Conducted usability testing to identify user pain points

• Design mockups creation

• Demo of the result to the client