Coffee Brand Campaign Design:

This conceptual social media ad for Blue Bottle's Single-Origin Coffee experience blends nature and realism to tell the story of the coffee-making process, from farm to cup. The goal was to create visually striking designs that connect with coffee enthusiasts who value authenticity and craftsmanship, while maintaining brand consistency.

 The visuals evoke a deep connection to the origins of the coffee, emphasizing authenticity through organic imagery. I handled every stage, from concept development to layout design, ensuring alignment with Blue Bottle’s clean aesthetic.

Balancing minimalism with realism was key, requiring a composition that stayed simple yet authentic. Choosing fresh, cohesive color tones that reflected nature while adhering to the brand's style demanded precision. Every element had to seamlessly enhance the narrative without disrupting the brand’s identity.