Industry: Apparel & Social Change

Challenge: UN (United We Fit) aimed to encourage full self-expression and empowerment by using the prefix "UN" to transform negative words into powerful, positive messages on T-shirts. This approach sought to promote the power of mindset and reframing life's ups and downs as lessons learned, emphasizing that life happens for us and we're more powerful than we think.

Approach:

Brand Identity: Developed a brand essence centered on self-expression, empowerment, and positivity. Created a unique visual identity and logo emphasizing the transformative power of "UN."

Product Development: Designed a range of T-shirts with empowering messages like "UNstoppable," "UNcomplicated," and "UNapologetic." Ensured high-quality materials and ethical production practices.

Product Personalization: Introduced a customizable 'Fill in the blank' signature line where customers could add their own powerful words or phrases to each tee, turning each item into a one-of-a-kind statement piece.