Benzão - Brazilian Coffee Shop

For this project, my goal was to design a brand identity that captures the warmth and affection behind "Benzão" — a term of endearment meaning "my darling" in Brazil, typically used for men. I wanted the visual elements to communicate both the heart of the word and the essence of Brazilian culture.

The logo features two coffee beans forming both the letter "B" and a heart shape, representing the warmth, richness, and connection in every sip. This design not only emphasizes Benzão’s core values and personality but also invites customers to experience a genuine taste of Brazil. I also crafted the tagline "A Sip of Brazil" to reinforce the brand’s promise of an authentic, heartfelt experience.