AROX e-commerce brand logo

For AROX, an e-commerce brand, I created a custom wordmark that uniquely integrates a minimalist shopping cart within the letter "A." This design captures the essence of online shopping while maintaining a modern and clean aesthetic, reflecting the brand's focus on convenience and style.

The color palette features a vibrant orange that symbolizes energy and enthusiasm, paired with a dark charcoal gray that conveys sophistication and reliability. Together, these colors establish a striking visual identity that appeals to customers looking for a dynamic shopping experience.