🔍 Intent Data - Visitor Profile for Lantern

This interface is part of Lantern’s Intent Data feature, giving users a detailed look into who’s been engaging with their website. By tracking visitor activity, intent signals, and behavior patterns, this tool helps teams understand prospect interest and prioritize outreach.

Feature Highlights:

  • Visitor Profile Summary: Key details include location, links to social and CRM profiles, founding year, industry, and visitor metrics like total visits, first and last seen, and overall time spent on the site.

  • Intent Signals: Tracks specific visitor actions such as time spent on high-priority pages (e.g., pricing or contact pages), making it easy to gauge lead intent.

  • Engagement Analytics: A 30-day page view graph provides insights into traffic trends and engagement spikes, helping teams identify the most active prospects.

  • Activity Logs: A detailed breakdown of the visitor’s interactions, including time spent on specific pages and visit timestamps, helps teams analyze behavior and tailor their messaging.

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