Zynga's Rebrand
Zynga was rapidly making strides in the digital gaming industry. Driven by the success of FarmVille and a recent initial public offering (IPO) under the ticker ZNGA, the company quickly expanded its reach.
However, their original logo appeared outdated and needed an update. With the implementation of new master brand support initiatives, it became essential to create a logo suitable for a wide range of communication efforts.
The new logo emerged as much friendlier and more playful, effectively capturing the essence of the Zynga brand. It also proved to be more versatile, functioning well across various applications, from app icons to building signage.
PROJECT SCOPE:
Visual Identity System
Voice and Tone
