Alex Morgan's Soccer Coaching App

MyJourney Soccer had built the backend of their soccer coaching platform and partnered with professional soccer player Alex Morgan to inspire young women to get involved in the sport. However, they needed a graphic identity and a working prototype that aligned with their ambassador and vision. To move forward with the product and secure additional investment, they required everything to come together cohesively.

We developed a logomark inspired by the soccer ball, symbolising the connection between the platform's three key users: player, parent, and coach. We designed an intuitive interface that allowed players and parents to easily access personalised feedback from coaches and enhanced their experience with a visual roadmap. Once the graphic identity and UI/UX were completed, MyJourney Soccer successfully secured another round of investment.

"I want to express my gratitude to Good Behaviour for the kick ass work. We’ve thrown a lot at you, and you continue to impress with your clarity, effort, and vision."

— Katie Nimitz, Vice President