Straighterline Paid Media Ads

StraighterLine is a U.S. educational company that offers low-price, online higher education courses that are equivalent to general courses required for a bachelor's degree. Straighterline was seeking to drive students through paid media ads and course deals to sign up for their courses. Here are three examples of ads created. Circles were a large part of the Straighterline brand, along with a halftone pattern. I also utilized lines in several of the ads, pulling from the logo.