Creating a Vertical Carousel

American Armed Forces Mutual Aid Association (AAFMAA) is a Virginia-based not-for-profit, tax-exempt, member-owned association that provides diversified financial services, including life insurance, investing and trust services, mortgage services, and survivor services to the U.S. Armed Forces communities.

This ad was created using patriotic colors an imagery associated with the AAFMAA brand. A strong diagonal carries you throughout the different frames of the carousel. Diagonal stripes were used to provide another strong diagonal, and to connect back to the American flag. Faded stars are used in the background to appeal to retired veterans and current soldiers.