Kajabi website - caitlinmarwaha.com/
Caitlin Marwaha is a personal stylist and colour consultant with a passion for teaching women how to style their own individual body shape, because with knowledge comes confidence, and with confidence? Style FREEDOM.
THE IDEA:
Caitlin is passionate about empowering other women to feel confident in building an outfit and find their style. How could we help? She offered a range of fantastic services but needed a better way to deliver that to her audience and craft a truly brilliant experience for her members.
BRAND MOTIVATED:
The team at Motivation thoroughly enjoy working on this project. We created a seamless acquisition funnel that includes an exciting challenge for members to join. We also crafted a sophisticated Dashboard, enhancing the user journey significantly. By introducing our custom product theme - Meteor, we improved the membership experience. This turned the Dashboard into the go-to place for the latest style lessons and trends. The entire platform was elevated, providing a fresh new look for the fantastic products that Caitlin offers.
New & Improved Dynamic Homepage
Having a dedicated homepage is absolutely vital both for the overall effectiveness of a website and its ability to drive conversions. It must be carefully architected with a logical structure that guides visitors through your content, telling a compelling and engaging story along the way. Furthermore, it should clearly showcase your expertise and knowledge in your field, reinforcing why visitors should trust you and consider your services or products.
One of our main goals when working on the CMS project was always improving the user experience and the acquisition journey. As the homepage is part of the Acquisition funnel, it was crucial to design and develop a compelling page that converts and aligns with the branding across the whole platform.
Advanced Dashboard Experience
The Launchpad Dashboard takes the user experience to new heights. The standard Kajabi Library lacks flexibility and cannot accommodate a personalised, gamified platform.
In contrast, our bespoke Dashboard prioritises the member experience, introducing stylish designs, intuitive navigation, dedicated announcements space and effective browsing on any device.
Caitlin Marwaha's Dashboard has not only elevated the members portal but it has also created this functional space that members can log into and consume all the valuable content with ease.
Custom Membership Product - Meteor
Meteor is a bespoke product theme that our team has designed to integrate with Kajabi products and elevate the experience inside. It has features such as tabs inside the posts, favourites, customisable Action bar and much more.
The CM Style Squad membership was in need of a refresh, as well as a better way for members to navigate and consume the content. Meteor did just that as it brought structure to the membership, it improved the user journey significantly and created a beautiful space for members to learn and share their journeys.
Custom Web Design: Developed a clean, elegant design reflecting Caitlin’s personal brand, with an emphasis on sophistication and professionalism.
Responsive & Mobile-Optimized Design: Ensured a seamless, high-quality experience across mobile, tablet, and desktop devices.
Enhanced User Experience (UX): Created intuitive navigation and a streamlined layout, allowing visitors to easily explore Caitlin’s offerings and story.
CMS Integration: Integrated an easy-to-manage content management system, enabling Caitlin to update content and media effortlessly.
SEO-Optimized Structure: Applied SEO best practices, including optimized meta tags and URL structures, to boost visibility and organic reach.
High-Quality Multimedia: Incorporated high-resolution images and subtle animations to enhance engagement and bring visual storytelling to life.
Brand Consistency: Used consistent fonts, colors, and visual elements to align with Caitlin’s brand identity and aesthetic.
Contact & Conversion Features: Integrated contact forms and CTAs to encourage client inquiries and engagement.
Blog Integration: Set up a blog platform, allowing Caitlin to share insights and grow her online presence.
Support & Maintenance: Provided ongoing support for updates and maintenance to keep the website secure and functional.
Visit our website for more: https://www.motivation.digital/work