Easyterra - Logo and Corporate identity

Easyterra - Corporate identity

Easyterra is a small, one-man operation, at the time of writing, but will probably grow fast. The company produces remote-controlled lawn mowers with enough power to climb steep hills. The challenge here was to design a simple logotype that can be laser cut into the chassis of the lawnmower. It serves a practical purpose as the air filter vent. So the owner and I decided it would be best to make it a long uniform type that can be placed nicely on the elongated chassis. The balance and precision of the simple design reflect perfectly what the lawnmower stands for. Easily do the job, but do it perfectly.