Animated VS Static Testing

Dealpath is the industry’s most trusted cloud-based real estate investment management platform, empowering firms of all sizes to surface the best deals and execute flawlessly by systematizing data-driven investment decisions in one place. Founded in 2014, Dealpath’s proptech platform has supported over $10 trillion in acquisition, disposition, development and debt and transactions with leading institutions across the world. Dealpath was seeking growth in a market adjusting to new normals post COVID. With this in mind a LinkedIn campaign was designed to drive leads growth.

These tiles were designed to show off different aspects of Dealpath, the platform itself, and how a person can connect with Dealpath to increase their businesses value. The images in the phone mockups on the left are static variants, while the animations are placed on the right. The first variant above focuses on animated aspects of Dealpath's Software. This illustrates how Dealpath is a game-changer for a user, making their properties and deals manageable. The variant below focuses on using city scapes and darker gradients to leap off LinkedIn as a user scrolls.