Driving SaaS Growth with LinkedIn

Dealpath is the industry’s most trusted cloud-based real estate investment management platform, empowering firms of all sizes to surface the best deals and execute flawlessly by systematizing data-driven investment decisions in one place. Founded in 2014, Dealpath’s proptech platform has supported over $10 trillion in acquisition, disposition, development and debt and transactions with leading institutions across the world. Dealpath was seeking growth in a market adjusting to new normals post COVID. With this in mind a LinkedIn campaign was designed to drive leads growth.

Dealpath required three design variants to use as templates for their LinkedIn ads. For these deliverables, designs were created to show a human side to Dealpath, and connect a viewers thoughts to being a Dealpath user. Branded colors, and gradients were used to create designs that stop a LinkedIn users scrolling. City skylines were used as background elements to connect back to the concept of real estate. An option showing off an image of the software itself was also provided.