Water's Edge Church
Water's Edge Church
Visual Identity
Creative Brief
Project Overview: Water's Edge Church, located in Henning, MN, seeks to establish a visual identity that reflects its welcoming and open community. The goal of this project is to design a logo and visual identity that embodies the church's values and enhances its marketing efforts.
Design Goals:
Express Openness and Welcoming Nature: The design should convey a sense of inclusivity and warmth, inviting individuals and families to feel at home.
Ease of Use for Marketing Needs: Create a versatile identity that can be easily applied across various platforms and materials, from print to digital.
Incorporate Visual Elements of Water, Nature, and Henning: Utilize imagery and symbols that resonate with the themes of water and nature, while also reflecting the unique character of Henning.
Multiple Logo Layouts for Flexibility: Develop several variations of the logo to accommodate different applications and contexts, ensuring adaptability for various marketing needs.
Target Audience: Local families, individuals of all ages, and community members in Henning and surrounding areas.
Psychographics: People seeking a supportive and engaging community where they can connect, grow, and worship together.
Tone of Voice: Warm, Inviting, Community-focused, Positive, and Authentic.
Competitors: Other local churches and faith-based organizations in the area.
Unique Selling Proposition: Water's Edge Church offers a nurturing environment that emphasizes community and connection, making it a welcoming place for everyone.
Design Elements:
Imagery: Incorporate elements like waves, water ripples, and natural landscapes to symbolize the church’s connection to water and nature.
Color Palette: Choose soothing and natural colors that evoke tranquility and harmony, resonating with the themes of nature and community.
Typography: Select fonts that are friendly and approachable, ensuring readability across various formats.
