Burn Screen Printing

Conceptual Branding for a Hypothetical Business

Creative Brief

Project Overview: Burn is a medium-sized screen-printing business based in Minnesota, specializing in high-quality prints for apparel and promotional materials. The goal of this project is to create a vibrant and engaging brand identity that reflects Burn's urban, approachable, and fun vibe, appealing to both local businesses and individual customers.

Business Overview:

Location: Minnesota

Size: Medium-sized

Services Offered: Custom screen printing for apparel, promotional items, and merchandise.

Target Audience: Local businesses, schools, sports teams, and individuals looking for custom apparel.

Psychographics: Trend-conscious consumers who value quality and creativity, seeking unique and personalized printing solutions. They appreciate an urban aesthetic and a fun, friendly approach.

Existing Design/Branding: No established branding; seeking to create a fresh, memorable identity.

Design Inspirations: Urban art, street culture, and playful elements that evoke a sense of community and creativity.

Tone of Voice: Fun, Approachable, Urban, Energetic, and Creative.

Competitors: Other local screen-printing businesses and online printing services.

Unique Selling Proposition: A focus on quality, quick turnaround times, and a customer-centric approach that makes the printing process enjoyable and collaborative.

Design Objectives: Develop a dynamic visual identity that reflects the urban, approachable, and fun essence of Burn. Create a brand identity that resonates with the target audience and stands out in the marketplace.