Design and branding for coffee startup based in NY
The Coffness®
Brand Identity Project
"The Coffness – Where Coffee Becomes Art"
CONCEPT OVERVIEW
The Coffness is a journey into the world of deep, complex coffee aromas and bold, unforgettable flavors. Every cup tells a story, crafted by skilled coffee masters who bring out the finest qualities of each bean. Brand honors the art and science of coffee-making, and aim to create an immersive experience for those who seek not just a drink but an awakening of the senses. From the careful sourcing of beans to the artful roasting process, The Coffness is a sanctuary for coffee lovers.
VISION
At The Coffness, strategy is classical - coffee is more than a drink; it’s a connection to the earth and a celebration of flavor. Step into a space where a dedication to coffee meets expertise, and each cup offers a journey through layers of taste and aroma, crafted with care and skill. Whether for a quiet moment, connecting with others, or exploring specialty coffee, The Coffness is where coffee meets artistry.
