Virtual Webinar Social Ads

Silverback Strategies is a premier digital marketing agency located in the Washington, DC metro area specializing in paid media management, search engine optimization, content marketing, and full-scale analytics services. As part of a wider initiative to restart the agencies internal marketing program, an "Ask me anything" style event was planned to connect potential clients so Silverback's industry experts. The event is divided among Silverback's three primary services (Media, SEO & Content, and Measurement). A paid media campaign was established with the end goal of driving potential leads to this event. The event was branded in a "dark mode" theme to allow it to stand out in comparison the the typical Silverback brand.

The LinkedIn ads were created continuing the "dark mode theme. This allowed for the ads to contrast with the light background of LinkedIn. The concept behind both the Prospecting and the Remarketing ads revolves around the idea of search queries. Instead of searching for answers to their questions, they could attend the "Ask me anything" event simplifying their search for answers. The Prospecting ads above have three variants for event topic, and utilize the search queries as a large background element. The Remarketing ads below include the addition of images of potential event goers on their laptops along with the search queries to allow for more of a personal connection to be formed with the potential event goer.