Virtual Webinar LPs

Silverback Strategies is a premier digital marketing agency located in the Washington, DC metro area specializing in paid media management, search engine optimization, content marketing, and full-scale analytics services. As part of a wider initiative to restart the agencies internal marketing program, an "Ask me anything" style event was planned to connect potential clients so Silverback's industry experts. The event is divided among Silverback's three primary services (Media, SEO & Content, and Measurement). A paid media campaign was established with the end goal of driving potential leads to this event. The event was branded in a "dark mode" theme to allow it to stand out in comparison the the typical Silverback brand.

The landing page uses a "dark mode" theme and uses colors consistent with the Silverback brand. A large prominent form is placed in the hero section to drive leads, along with a scroll to top button in a CTA button at the bottom of the page. Images set at night with strong lighting are used to compliment the "dark mode" theme. A clickable module was created to give users sorted information about the different service based topic sessions available. Gradients are used to brand the different topic sessions with different colors. Different color icons are used for this purpose as well. Outlined type is used further down the page to create transition into a more dynamic section. Blue punctuation points are used as branded element.