Transit Brand at a Glance

Here's a little bento showing the wordmarks, icons, and colors in the updated brand system.

Beyond the T logo, the inline wordmark is a huge workhorse of the brand. It can stand in place of the T logo because it shares a very similar construction. And of course, it says the Transit name, so there's no guessing when it is used.

There was definitely inspiration taken from the famous design systems for the NYC Subway. It is meant to evoke a connection to public transportation.

Apparel

Left shirt designed by Wes Allen of Piecemakers

Brand Guide Overview