Gnomon Alpha
GNOMON ALPHA REBRAND: REDEFINING MARKET POSITION, CRAFTING A BOLD IDENTITY, AND POWERING DIGITAL GROWTH.
Trident Capital, now rebranded as Gnomon Alpha, is an investment management firm that redefined its market positioning and brand identity to enhance its presence in the asset management industry. Our team partnered with Gnomon Alpha to conduct in-depth market research, lead the renaming exercise, develop a cohesive brand identity, and design a dynamic new website. We continue to provide ongoing marketing support through periodic collateral, ensuring the brand remains agile and impactful in a competitive marketplace.
WE PARTNERED ON
Market positioning research and brand strategy
Renaming from Trident Capital to Gnomon Alpha
New logo, color palette, and brand identity
Website design and development
Ongoing marketing collateral and brand support
THE RESULT
The transformation from Trident Capital to Gnomon Alpha has been a resounding success, driven by our strategic approach. Through market positioning research, the renaming process, and the development of a cohesive brand identity, we helped Gnomon Alpha solidify its leadership in the asset management industry. The newly designed website and ongoing marketing collateral ensure that Gnomon Alpha remains competitive, relevant, and aligned with its core values. This project showcases our ability to deliver comprehensive branding solutions that evolve with market trends and client needs, ensuring long-term success for Gnomon Alpha.
CLIENT
Gnomon Alpha
SECTOR
Financial Services
DELIVERABLES
Market positioning research and brand strategy
Renaming from Trident Capital to Gnomon Alpha
New logo, color palette, and brand identity
Website design and development
Ongoing marketing collateral and brand support
YEAR
2024