Science of Literacy Ad Campaign

During my time as a Graphic Designer on the McGraw Hill Marketing Creative team I was able to collaborate with other designers to develop ad campaigns. For this ad campaign the ELA Marketing person requested a series of ads to introduce educators to the concept of the "Science of Literacy".

We decided to use illustrations that were created by my coworker to build out a cohesive series of animated social ads. I also created a series of email headers, animated instagram story ads, PPC Display ads, and a pop-up ad for the McGraw Hill website.