Alinma Bank — Branding & Logo Design. Refreshed Identity.
About the Project:
This Alinma Bank branding project captures a refined and modernized approach to financial identity. The rebranding aimed to establish Alinma as a sophisticated, trustworthy, and customer-centric bank with a design language that reflects its dedication to excellence and accessibility. The new logo symbolizes openness and forward movement, setting a bold tone across all branding materials, from business stationery to the bank’s digital presence. Inspired by minimalist aesthetics, the rebrand utilizes a monochromatic palette, elegant typography, and clean layouts to embody Alinma’s commitment to high-quality, seamless service.
The new logo symbolizes openness and forward movement, setting a bold tone across all branding materials, from business stationery to the bank’s digital presence. Inspired by minimalist aesthetics, the rebrand utilizes a monochromatic palette, elegant typography, and clean layouts to embody Alinma’s commitment to high-quality, seamless service.
About the Shot:
This shot showcases Alinma’s rebranding across various touchpoints. The first image depicts the bold new logo superimposed against a desert backdrop, signifying strength and presence within the Saudi Arabian landscape. The following layouts highlight the logo’s application in corporate stationery, featuring an understated color palette of neutrals, greys, and deep greens. Clean, elegant typography complements the refined layout, emphasizing clarity and professionalism. The business cards, letterhead, and envelope designs integrate the logo subtly, allowing it to become an iconic mark of Alinma’s renewed identity as a reliable financial partner.
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